# Site demographics

> Research the people, housing and economy around a site.

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## Start here

- [Install](https://architecturestudio.ai/capabilities/skill-demographics-analysis#capability-setup)
- [New to skills?](https://architecturestudio.ai/docs/agents)
- [All skills](https://architecturestudio.ai/capabilities?kind=skills)

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## What it does

Give Norma a site and the area you want to understand. Norma researches demographic context from applicable public and institutional sources, keeping the geography and year of each measure visible.

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## Install

Connect Arch Studio in Claude or ChatGPT, then return to your conversation and ask Norma for the task. Your assistant uses its available file access and tools to carry out the skill.

- [Add to Claude](https://architecturestudio.ai/docs/install?host=claude&surface=app&method=mcp)
- [Add to ChatGPT](https://architecturestudio.ai/docs/install?host=chatgpt&surface=app&method=mcp)
- [Setup guide](https://architecturestudio.ai/docs/install)

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## Versions and source

Arch Studio 1.5.1.2 · MCP — Available as MCP workflow instructions in compatible Claude and ChatGPT connections. The assistant performs the work with its own tools and permissions and verifies the actual result before reporting completion.

Arch Studio 1.5.1.2 · Open source — Included in the public plugin for Claude Code and Codex. In this version: Site demographics — Research the population, housing, income and employment around a site.

- [Hosted release details](https://architecturestudio.ai/releases/hosted-1-5-1-2-0692a162)
- [Read public source](https://github.com/AlpacaLabsLLC/skills-for-architects/blob/b85cba155ddbabe8e721fc79044e5a9ef4aa7540/skills/demographics-analysis/SKILL.md)
- [Public release details](https://architecturestudio.ai/releases/public-1-5-1-2)

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## Usage

Ask Norma in plain language. With Arch Studio connected through MCP, no $ or / command is required. Norma is your assistant working with Arch Studio.

```text
Use Arch Studio to prepare a demographic profile for the site in this brief. Compare the surrounding study area with the city, retain the year and geography of every measure, and flag figures that cannot be compared directly.
```

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## What it researches

### Population and age

Norma gathers population, density, growth and age data for the relevant study area.

### Housing and income

Norma researches housing and income measures and compares compatible city or regional benchmarks.

### Employment and coverage

Norma identifies employment context and makes missing data or incompatible time periods explicit.

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## Workflow

1. **Locate** — Norma resolves the site and study geography.
2. **Research** — Norma gathers the applicable published measures and source dates.
3. **Compare** — Norma returns the profile with compatible benchmarks and stated gaps.

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## Pairs with

Norma can pair the demographic profile with the area’s historical development and context.

- [Site history and context](https://architecturestudio.ai/capabilities/skill-site-history)

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## Related skills

Site history and context — Trace a site’s history and neighborhood context.

Site environment — Research a site’s climate and environmental conditions.

- [Site history and context](https://architecturestudio.ai/capabilities/skill-site-history)
- [Site environment](https://architecturestudio.ai/capabilities/skill-environmental-analysis)